If you have heard that the smartphone and business networking apps like LinkedIn have rendered the business card a relic of the past, you’re not entirely wrong. The problem is that most people settle for the cookie-cutter 2-inch by 3.5-inch cardstock that is more likely to end up buried…
If you’re looking for letterhead and business stationery that sets you apart from the competition, explore the option of custom letterpress printing.
The exceptional quality of letterpress printed letterhead, business cards and stationery is unequalled. Anyone who receives your correspondence will instantly recognize that you mean business and nothing but the best will do when it comes to your branding.
And, thanks to today’s advanced technology, you don’t have to bust your printing budget to have the best business stationery and letterhead available today.
Prospects and potential customers form their opinion of you and your business within seconds. Whether that opinion evolves from meeting you in person or from looking at your business card or letterhead, those initial impressions will guide the future of their buying decisions.
If you want your correspondence to make as strong of an impression as you could make in person, letterpress printing is the answer.
Substantial papers and custom imprinting invites the recipient to touch the surface, allowing them to experience the luxury with their fingers as well as their eyes. The result is a strong sensory memory that will endure, and that the recipient will always associate with you and your company.
Our society has become fixated on disposable products. Ultra-low production costs and short attention spans have led us to expect little in terms of quality. Cheap printing ordered from overseas printers are the norm today.
But is that what you want your business to be about?
Letterpress printed stationery and letterhead look and feel anything but disposable. And, in our quality-hungry world, that will set you apart from the competition.
After the renaissance of letterpress began in the 1980s, this printing technique quickly got a bad reputation for being expensive. And, at that time, it was, as the required printing plates had to be setup by hand, one letter at a time, the same way Gutenberg did it.
Fortunately, once technology advanced to the point that printing plates could be produced through digital processes, the costs realigned with other high quality printing methods.
With you trust the Mandate Press to assist you with your business cards, presentation folders and other business suite printing, you can rest assured that you will receive the best quality printing and customer service in the industry, all at a surprisingly affordable price. Contact us today to discuss all of your letterpress printing needs, including business stationery and letterhead.
For making a powerful and memorable impression, nothing tops letterpress business cards.
By itself, this venerable printing method – which has been used since the 15th century – speaks volumes about who you are and what you have to offer. But, when you combine letterpress printing with great design, your business cards will truly stand out for anyone who sees or holds one in their hand.
So how do you go about designing a custom business card that is as unique as you are? Today, the design team at The Mandate Press shares some of our best pro tips with you.
The first step to creating a unique business card design is to look beyond the obvious.
Sure, you know your cards need to have your name, your contact information, etc., but what do you really want them to say, from a design perspective. Fonts, graphics, paper or cardstock, ink colors, embellishments, etc., all speak volumes as compared to the letters and numbers your cards will include.
Even the way your cards lay out is important. Landscape or portrait orientation? Do you want a logo or graphic of some type? If so, where does it go and how large should it be? You want your cards to tell the world who you are and what you stand for. This will make them read the phone number or email address and reach out.
As tempting as it might be to fill up your card design with pertinent info, stick with the KISS principle and Keep It Simple, Stupid.
The power of white space (those areas without printing) not only makes your card easier to read but it sets a clear tone and directs the viewer’s focus where you want it to go. Whether you want to convey a tone that suggests luxury, artsy, modern, understated, etc., the way your design lays out makes that possible.
Identify the absolute minimum information you can get by with on your card and don’t be tempted to overshare.
Check out our custom letterpress printing portfolio for some great examples of how powerful a clean, simple design can be.
Unless you’re a legit graphic designer, it’s probably safe to say that you don’t have the full “secret sauce” recipe for outstanding letterpress printing design – nor do you need to, if you work with a print studio that does.
Small, locally owned letterpress printers – like The Mandate Press – approach every design and print job with the diligence and care of a true craftsperson. So much so, in fact, that you can pick up the phone and chat about what might work best.
Our team can assist you as much or as little with your design as you’d like, including layout, paper selection, ink colors and more. Or, if you’d like something a little more simple – yet just as impactful – check out our custom business and calling card templates.
When making the best possible impression matters, call on The Mandate Press for help with your custom letterpress business cards.
We’re not trying to confuse you. I promise. In our continuing effort to explain letterpress printing, we eventually need to approach blind printing. The purpose of this post is to help clarify the terminology, because it gets confusing really quickly. We’ve covered this topic a little in the past here. But before we…
One stigma associated with letterpress printing: expensive. We actually hear this a lot. And compared to other printing methods it can appear expensive. But… it doesn’t have to be. And the objective of this blog post is not to give you a bunch of long-winded information about the value of…
The world is full of color. Trust me on this… Just look around you. I am sick and tired of printing jobs that don’t utilize holographic foil. (That is a little bit of a lie. We print a lot of great shit that doesn’t have holographic foil on it. I am…
Quality over quantity. In case you didn’t see our post the other week about about The Division Gym, we made the decision to start using our blog as a venue to talk about clients we have a major crush on. One of those clients is Publik. Publik Coffee was established in…
We finally went to the gym. One of the many reasons we got the blog back up and running recently, was to highlight awesome businesses and individuals that we get the opportunity to work with. This post will go live as you’re crawling out of bed and recovering from your raging…
A few weeks back I had a phone call here at the shop that started out a little ominous as the first question was “How much are business cards?” The answer clearly is “That depends.” After a few more questions and answers including me explaining what letterpress is and…
We end up having the discussion around here at least once a week about how best to use the same vernacular as our clients when it comes to embossing, debossing and blind letterpress. Do we use the same terms that the rest of America is using to describe what they…
